Change of course. Enough with trout pouts and baby smooth skin into our forties and even beyond. Aesthetic medicine has embarked on the road of authenticity and naturalness.
Spas are confirming this, as they are performing increasingly softer cosmetic treatments. In fact, a survey conducted by the marketing agency of Insight Engineers, with the help of Allergan (one of the largest pharmaceutical companies in the world, which also operates in aesthetic medicine) revealed that, getting on in years, it matters much to maintain one’s expressiveness, even at the expense of a few more wrinkles.
The research was conducted on more than three thousand people between thirty and fifty-five, of which 30% were men, of European (France, Germany, Spain, Italy, the United Kingdom are the countries involved) and South African origin. For almost all (nine out of ten) expressiveness mattered, which must be dynamic and different, depending on the situation, such as a job interview, a moment with your partner or communication with others.
And Wrinkles? Of course, there is still a need to look our best, considering also the use of dermal fillers based on hyaluronic acid. Indeed, according to the results, requests have doubled since recent times, especially with regard to the eyes, forehead, the area between the eyebrows and the middle part of the face.
“In short, the mentality has changed and the people, when they ask for an aesthetic touch up, no longer bring a photo of an actress they want to look like, as happened a few years ago," says Chantal Sciuto, dermatologist and cosmetic surgeon in Rome who commented on the study. "The figure of the doctor becomes central, who must advise, guide, and educate the patient toward a harmonious beauty".